Programmatic display ad spending in the U.S. 2018-2026

In 2024, advertisers in the United States spent nearly 338 billion U.S. dollars on programmatic digital display advertising. By 2026, expenditures are expected to increase to approximately 436 billion U.S. dollars. 

Programmatic digital video ads

A programmatic advertising platform is used to identify online users and consumers quickly and effectively. Such a platform gives buyers and sellers more information to form strategies around. Expenditures on programmatically traded digital video ads in the United States have also been growing steadily over the past few years, projected to reach around 75 billion U.S. dollars in 2023. 

Digital ad fraud

Digital advertising fraud is expected to increase significantly over the coming years. Between 2023 and 2028, costs relating to digital ad fraud are projected to double, reaching roughly 172 billion U.S. dollars worldwide by the end of 2028. In the first quarter of 2021, about 18 percent of ad impressions served programmatically in the United Kingdom (UK) were fraudulent, making it the country with the highest ad fraud rate in the world during that period. During the same quarter, the United States had an ad fraud rate of 12 percent.